About Us

Fitaihi was very famous for his delicate sense and refined taste. He knew how to capture the hearts of those around him with the most beautiful and elegant jewelry that he likened to the eternal love of his heart. Fitaihi was certain that jewelry was an essential point for women, and that there was a special relationship between them. A woman’s passion for jewelry is linked to her feminine instinct, which dates back thousands of years. Her relationship with jewelry begins at a young age and continues with her throughout her life. The girl pampers herself with her jewelry, and the woman shows her elegance and femininity, and reflects her personality, inclinations, and character. Therefore, at the first opportunity, she seeks to own distinctive pieces, whether they are diamonds or precious stones. Jewelry has a unique elegance and character that makes it captivate hearts in any place and at all times.

The beginning began at the age of six, when Ahmed Hassan Fitaihi was standing with his father in the shop. When he reached twelve, he had to leave school to take over the shop’s affairs due to his father’s illness, and he continued studying in the home method until he obtained a high school diploma. In 1962, he traveled for the first time to Italy, bringing with him a kilo of worked Italian gold, and becoming the first jeweler to import Italian gold into Saudi Arabia. In 1965, he founded the first Saudi limited liability company with his father, and in 1970, Ahmed Fitaihi took his job and opened his first store under the name Ahmed Hassan Fitaihi.